The Whisky Ambassador
The Whisky Ambassador programme is the UK’s only accredited training course about whisky. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. This leads to better customer experience and increased sales.
Become a Whisky Ambassador by attending this fun and interactive, one day training programme.
Not only will you gain the knowledge and skills to successfully recommend, sell and up-sell Whisky. You will understand why Whisky is unique, where it came from, and why there is a bottle of Whisky in nearly every bar in the world.
Wear your Whisky Ambassador badge with pride, display your prestigious Accredited Certificate, and ensure your customers experience the best Whisky service.
Programme Outline:
To gain the qualification candidate need to successfully pass a multiple-choice paper of 30 questions and a blind tasting of 4 whiskys.
Upon successful completion of the course, candidate will receive a certificate suitable for framing, and a collar pin from The Whisky Ambassador.
Price: THB 16,800 per person
*Classes are conducted in English only.
Become a Whisky Ambassador by attending this fun and interactive, one day training programme.
Not only will you gain the knowledge and skills to successfully recommend, sell and up-sell Whisky. You will understand why Whisky is unique, where it came from, and why there is a bottle of Whisky in nearly every bar in the world.
Wear your Whisky Ambassador badge with pride, display your prestigious Accredited Certificate, and ensure your customers experience the best Whisky service.
Programme Outline:
- Whisky by numbers
- The basics – history, geography, production
- Glassware, presentation and sales
- Nosing and tasting
- Drink less. Drink better
- Mixers and cocktails
- Other world whiskies
To gain the qualification candidate need to successfully pass a multiple-choice paper of 30 questions and a blind tasting of 4 whiskys.
Upon successful completion of the course, candidate will receive a certificate suitable for framing, and a collar pin from The Whisky Ambassador.
Price: THB 16,800 per person
*Classes are conducted in English only.